How We Helped A Global CRM Company Close Support Engineering Roles and Reduce Friction In The Hiring Process

Peepal Consulting strengthened the candidate verification process and supported applicants to keep qualified talent moving forward without compromising hiring quality despite challenges caused by constrained talent pool and barrage of inauthentic candidate profiles.

Hiring across multiple Support Engineering functions in Hyderabad, where the available talent pool was relatively limited. Attracting candidates willing to work permanent night shifts, which further narrowed the pool of eligible talent.

A significant number of candidate profiles were found to be inauthentic, requiring additional verification.

Candidates faced difficulty navigating the Salesforce application portal, leading to friction during the application process.

Building candidate confidence
Permanent night shifts created hesitation among candidates, making acceptance as important as sourcing. Instead of leading with the shift timing, we positioned the opportunity through its competitive compensation, benefits, and long-term career value, helping candidates make informed decisions and improving offer conversions.

Ensuring authenticity throughout the hiring process
High-volume hiring demanded speed without compromising quality. By introducing government-issued identity verification, we ensured that only genuine candidates progressed through the process, creating a more reliable hiring pipeline and reducing downstream risks.

Simplifying the candidate journey
We identified the Salesforce application portal as a key point of candidate friction before hiring even began. To make the process more intuitive, we developed a step-by-step application guide and shared it alongside every job description, enabling candidates to navigate the portal with confidence and improving application completion.