Scaling a US-Based Manufacturer’s Operations from Ground Zero in Pune
Helped the employer build credibility, trust and scale rapidly their India operations
What we achieved
Established the brand as a trustworthy, reputable employer and achieved a 76% offer to joinee ratio.
0 to 75 Employees
Team Growth Supported
75 out of 90 Employees
Share of Total Workforce Hire
The Challenge
Entering a new geography comes with a unique hiring challenge: candidates are unfamiliar with the brand, market trust is limited, and hiring velocity needs to ramp up immediately.
The client needed to:
- Build their India team from scratch in Pune
- Scale rapidly within the first few months of operations
- Hire across both IT and non-IT functions simultaneously
- Establish employer credibility before officially entering the Indian market
- Maintain strong candidate conversion while hiring at speed
The hiring mix included:
- 70% IT hiring
- 30% non-IT hiring
Our Approach — the Peepal Way
Rather than approaching the engagement as a transactional hiring mandate, the focus was on becoming an extended hiring arm for the client.
Our approach included:
- Early-stage talent mapping before the India launch
- On-ground hiring support in Pune, to engage face to face with candidates and build stronger market trust for a brand that was new in the Indian market
- Continuous collaboration with hiring managers for faster decision-making
- Close candidate engagement engagement to improve conversions and joining ratios
This enabled the client to create hiring momentum from day one of operations.
